👊 Domi's favourite Things - Issue #38

Read time: 5.20 Minutes

Servus Friends, 👊

last week we chatted about the Psychology of Sales, in the “People buy Anthing” Issue. 🛍️

Today we gather a deeper dive into KYC. But not like you think in Terms of the Banking-Authentication-Process, instead how to Know-your-Customer for Real and learn from it.

In the Social Corner Founder Greg Isenberg shows you some unobvious Tools to come up with fresh Business Ideas.

So keep growing Friend…

The Things we are digging in Today:

1. 🔎 How to find your ideal Customer 🙋‍♀️

2. 🦺 Domi’s „Building in Public“: 🚀 The Engine of Growth 👨‍💻

3. #Twitter-Box: 🛠️ Underrated Tools to find new Business Ideas 👔

4. #Domi's favourite 5 - Random Chicken Edition 🐤

# 1 - 🔎 How to find your ideal Customer 🙋‍♀️

Everyone in Business is talking about often about Niche. Niche here, Micro-Niche that. Or other Words for Niche like Segment, Focus Group and on and on…

I promise you the first Advice of most “How to build your own Startup”-Articles is starting with:

Find your Niche first.

It’s exhausting. But is this really that crucial?

The short and easy Answer is YES.

An other Word for Niche (I said it to often now already ) is your ideal Customer. And knowing your Customer is a necessary Evil.

Rethink. You need to understand your ideal Customers to know how you have to talk to them. Also how to address their needs, pains and create Value for them.

One Group of People which understood that KYC (Know your Customer) is really important are the VC’s.

Why?

Because they know if you wrong there, you won’t nail a great Business. I am personally think that you not always should ask VC’s for Advice, because they playing on an other playing Field.

But in Terms of defining and finding ideal Customer Groups, they are maybe the best, because they have too. Here is Advice from the Unusual VC in how to find your best Customer Profile.

So take your Time and read the following Article. You will rely on this on the long Run…

Link

That’s why People which had the Problem they solving first themself’s build most of the Time better Startups. Because they understand their ideal Customer better.

# 2 - 🦺 Domi’s „Building in Public“: 🚀 The Engine of Growth 👨‍💻

Welcome to my Public Building Section. This is where you can sit next to me in the first Coach of the Rollercoaster and learn with me together…

Back to my Growth Challenge. A Mode which I am often follow when trying to figuring new Stuff out is, to look at the best Cases and compare them to find similar Tactics through all.

So scaling a Newsletter has thankfully a lot of famous known Stories. And thank god Newsletter-Guys like myself too, need a lot of Content. Therefore all successful One’s usually write somewhere along the Way, how they did it.

You only have to find them and distill the universal Tactics…

Okay. I know. It’s not that easy. You also have to transfer them to your Situation and Test them. But If you recognise a pull, then you found Gold.

In Today’s Issue I brought you 3 new Cases which help me to find new Tactics to Experiment.

Here’s the Stuff I was researching about:

1) Jason Woodruff - A Newsletter for Christians (A MUST READ)

Yes you here me right. This Guy started a Newsletter for Christians and grow it to +500k Readers. He’s working now Full-Time for this. What a Story. (I maybe start to believe in the Holy Grail again 😇)

Link

2) Heather Cox Richardson - A Newsletter for History

Another unbelievable Story again. A History Professor started out with telling People more about Historic Dates and so on… She now has 1.2 Million Subs. (Crazy 🏛️)

Link

3) Lenny Rachitsky - A Newsletter about Product Management

You already read maybe a lot of this Newsletter in the last Issues. I love Lenny’s work. He started talking about how he run Product at AirBnB and got a lot of Attention. Then he just never stoped writing about it.

Link

All of these Stories show us, that the Topic is not the main Driver. All of these Examples used very equal Tactics to grow their Work.

In the next Issues we try to find out which Tactics and Rules they used together.

So stay tuned.

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I am still blown away by the Newsletter for Christians. If you can succeed here. Where else can you succeed? Crazy…

#Twitter-Box: 🛠️ Underrated Tools to find new Business Ideas 👔

There are a lot of so called “Experts” which telling you how to find great Startup Ideas. But most of them suck…

You almost never get good Tips at this Front. A rear Exception is Greg Isenberg. He founded several Companies in the Past and brings great Advice for navigating through the Fog with him.

One of his Findings: 

“You find Startup Ideas at mostly non obvious Places.“

And Greg knows this. So here he presents us 6 underrated Tools you can use next Time.

Enjoy the Thread…

Link

I will certainly use these Tools in my next Research. Especially Reddit is maybe a Gold Mine full of Ideas. ⛏️

#Domi's favourite 5 - Random Chicken Edition 🐤

Here are my most interesting Reads of last Week:

• Darius Foroux: Overcoming the Fear of Better Options (Great Read)

• Running Lean: How to Deliver an Elevator Pitch

• Indie Hackers: My rollercoaster journey from $0 to $30k/mo, then back to $0

• Kinsta.com: Lessons Learned Bootstrapping Kinsta From $0 to 7-Figures

• Tim Denning: The Internet Rewards People Who Refuse to Fit In

Feedback please! Help me to improve for more fun Stuff.

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👍 Yes Domi, will tell my friends about this Issue.

👎 No Domi, wasted my time reading this.

Meme of the Week

Which Type you are in…? 🫠

🤣😂 Thanks for reading the 38th Issue.

Please share with your Friends and have an epic Week.