👊 Domi's favourite Things - Issue #31

Read time: 5.50 Minutes

Servus Friends, 👊

last week we covered the bargaining Power of “Primark”, in the irish Issue. 🇮🇪

Today we turn back again on Growth and how you can build a Team which can deliver on this.

I also have to talk about Failure with you today and be honest about my Experiment for growing this Newsletter.

So keep reading Friends…

The Things we are digging in Today:

1. 🧑‍🤝‍🧑 How to hire the right Team for Growth 🛫

2. 🦺 Domi’s „Building in Public“: 🚀 The First Failure & the Regroup 👨‍💻

3. #Twitter-Box: An award-winning Outbound Sales Strategy 🏆

4. #Domi's favourite 5 - Random Construction Edition 🏗️

# 1 - 🧑‍🤝‍🧑 How to hire the right Team for Growth 🛫

Growth, Growth, Growth… Again, again and again.

But in Terms of making Money, you need to grow at least a certain amount. And Everyone of you, which ever had to tackle that Discipline of Business recognised that this is a hard Topic.

So I assuming that you keen to learn more about how to achieve Growth, right?

Let’s start today at the Beginning… At how you hire your Growth Team.

First of All, we have to talk about the Term “Product Market Fit” or “PMF”.

Legendary Investor Marc Andreessen (the Guy that looks a bit like an Alien 👽) coined the Term and defined the PMF as follows:

“Product/market fit means being in a good market with a product that can satisfy that market.”

Without a Product that is not able to gain PMF your Growth Team has nearly an impossible Job. So solve that Problem first.

Then you can start to hire your Growth Team…

But what should you look out for to hire the right Folks?

It depends…

Of course every Product and every Service is different. But please never just think of Marketing People here. As stated in a Story in a former NL-Issue, Facebook brought their best People to the Growth Team.

With Backgrounds like:

• Technical People

• Product People

• Maths People

• Managers

• Sales People

• and then Marketing People

So at Facebook this a highly diverse Group of People with different Approaches. People which not taking the Status Quo for granted.

You don’t want Persons on this Teams which are thinking Equal. Because the best Growth Experts will tell you only one thing for sure…

That they don’t know anything. They only try a lot with many different Experiments. All day long.

Hypothesis. Test. Learn. Repeat.

So you need People which can survive high uncertainty and changing Conditions.

Here’s a short Blog Post from Lenny’s Newsletter (I recommend a Sub here) which jumps in a bit deeper…

Link

I think this here contains an important Lesson for all of us. You need to build Systems and Groups of People which actually can turn the Wheel on Growth.

Growth is nothing that starts from itself. Don’t believe the Myth that a perfect Product is selling itself. If this would be true, all good Coders wouldn’t need us to succeed.

# 2 - 🦺 Domi’s „Building in Public“: 🚀 The First Failure & the Regroup 👨‍💻

Welcome to my Public Building Section. This is where you can sit next to me in the first Coach of the Rollercoaster and learn with me together…

Bad fu**ing News… I have to talk about Failure today.

Last Week I was writing about “Platform Risks” and this Week I can confirm on these Risks.

The growth Experiment through LinkedIn is dead. Fun Side Info for you: You just allowed to have 1 LinkedIn Account and because I built a second One, they put strong Restrictions on the Reach of my Posts. (shows the Power of them again…)

What a Fail.

But no worries. There is more then one way to spread my Word in the World Wide Web…

This is an important Point. Building an Audience from Scratch is hard. And there will be Setbacks like this. But this is not a Point you should ever give up, instead start new.

Okay, let’s Regroup. Back to Start…

As you remember we did a calculation of the best Ways to generate new Followers around 4 Weeks ago. Here is the Spreadsheet again:

LinkedIn is out for now but not forever and already deleted. (I don’t won’t to use my personal Account, because I use this Profile for my Employer)

Let’s look back to the List… Shorts or Twitter looks promising too.

My Objective is to bring Results in quick and therefore I go for Twitter. Twitter because my Q4 will be loaded with Work and I tend to Rank “Ease of Doing” higher for this Timeline.

For 2024 I am planning to get into Shorts too. There is a really big Opportunity lying around.

So from next Week we run the Growth Experiment with Twitter. I hope you with me at this Pivot and let’s see what Twitter has to Offer for us.

--

Oh Sh*t. I can tell you, this was a little Downer from LinkedIn…

But Stoping is not an Option here. LinkedIn is just on Hold. There will be Times ahead I will use this Platform again.

But until then I hope you also excited to see how I approach Twitter for Growth…

#Twitter-Box: An award-winning Outbound Sales Strategy 🏆

Onwards to Growth…

A huge Part of getting Growth is converting Cold Leads into Users. And Girl/Boy, this the hardest Part.

Nobody knows you, nobody ever heard of you before and nobody thinks of you being the better Alternative to your Competitors anyway. So reaching out to new potential Customers is at the Beginning the only Path.

This is called Outbound Sales…

But like in every other Topic too, there are new Developments. In Outbound Sales this new Stuff is named Demand Generation. (dive deeper here)

If you currently browsing american Startups you will find a lot of new Positions as Demand Generation Manager or alike. But what means this at all?

Essentially, Demand Generation is a long-term, education-focused marketing strategy that prioritizes reaching and engaging “out of market” buyers. (Definition by Hubspot)

Great, but now you need an Example.

Meet Sam Blond. Sam is Ex-CRO of Brex, a B2B-Bank of the new digital Age which let’s you manage your Firms Credit-Cards. (a big Market)

He came up with a cool and battle-proofed Demand Generation Campaign you can copy for your personal use too. Enjoy the Tweet…

Link

We talk a lot about the Cold Start Problem in the last Issues and currently I try to find helpful Ideas how to solve that Problem.

We all have to start at Zero. And if you follow my Growth-Experiment in the Past, you know that is a hard Problem. But with Ideas like this, it’s getting doable…

#Domi's favourite 5 - Random Construction Edition 🏗️

Here some cool Reads & Watchs from last Week:

• John Coogan YT: Why your IPhone is secretly British (Addition to the british Issue)

• Visual Capitalist: 4 Essential Strategies for Businesses

• Harvard Business Review YT: A Non-Techie’s 10-Minute Guide to Using GenAI

• Pedro Lopes: Life Has Several Exits

• Jakob Greenfeld: Never Launch

Feedback please! Help me to improve for more fun Stuff.

Click on a link to vote:

👍 Yes Domi, will tell my friends about this Issue.

👎 No Domi, wasted my time reading this.

Meme of the Week

In Terms of thinking “Outside-the-Box”…

🤣😂 Thanks for reading the 31th Issue.

Please share with your Friends and have an epic Week📈 Growth At Its Core ☀️